Advice for getting your business online

Getting your business online can be full of pitfalls and blind alleys. Having a guiding light can make all the difference during setup and enable your online presence to be a force to be reckoned with.


There are a whole slew of words that get thrown around here and some places you visit make the whole process sound confusing so we’ll lay it all out as simply as possible. As you read through, bear in mind that this post is aimed at dispelling the myths and gobblewash that website builders throw at you. If you don’t want to know or your eyes glaze over, just skip down a bit.

To have a website on the internet, you need a domain name and a host. Think of the host as the physical address of your store. It’s the place where everyone goes to see your store and in our analogy, that store sits on a computer. The address of a building may be 123 Happy Street … the address of a store may be *. The address has all your products and is ready to sell and you could give out fliers tomorrow with just your address. But what happens if you move premises (or hosts)? Everyone keeps going to the address they have but you are gone. This is where a business name and a domain name can help. Just as your business name stays constant even when you move shops, your domain name remains constant when you change hosts. Businesses package these two items with a sprinkling of addons and upgrades but it all boils down to these two items. A host and a domain name.

* eagle eyed readers will have noticed that the IP address above is invalid, you are absolutely correct.


So you know you need a host and a domain, what next?

Next, you need to ask yourself a few questions:

  • What is my site for (education, to prompt an action, to sell a product)?

  • Do I need to have transactions (money changing hands)

  • Do I need to be able to update the information on my website regularly (information, products)?

  • Do I need to get information from people (for newsletters, reviews)

  • What budget have you got in mind?


Now you know what kind of a website you need, you can start shopping around all the website providers and see which one fits your specific needs. There are plenty to choose from and you’ll notice very quickly that the offerings differ wildly in price...

To keep reading the rest of this awesome post (and other great guides to the online world) from Coded Hokitika check it out here

Great stuff guys!

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