We got in touch with Leon Dalziel from Baby-e. Leon is a web designer based in Motukiekie Rocks on the Coast Road.
We asked him what businesses should consider when getting online at this time. Leon said:
"I’m pretty pragmatic about these things – I’m in the same boat as everyone else.
Micro-business, limited income, a small market, and business has taken a hit.
It’s completely dependent on the sector you’re in, and I’d be cautious about a giant digital leap when cashflow is tight. Especially when it may be kind of business as usual in a couple few weeks time. Its a matter of analysing the cost-benefit.
1. Network and talk to others in the same market to see what they’re doing and if it’s measurable and working.
Watch Youtube videos and google for ‘how to’ advice.
Talk to a professional to see what ideas they might have.
Look for a website they can update themselves, but keep a good relationship with a professional that can help out when it goes pear-shaped, or you want to grow functionality and visibility.
2. I step new clients through this at an initial meeting, so we both know what to expect:
Building a website can be similar to creating a business plan, so go back to basics – who is your market, competition, what is realistic, etc.
Everyone always needs better photos.
3. My tips in the current situation are:
Can they get by with a few changes to their current website in the short term.
Will a Facebook Page or Google My Business listing be fine for now.
Good stuff Leon. For more about Leon's pragmatic approach to business online check out https://www.baby-e.co.nz/about-me/